BLOGS - UI and UX

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UI/UX Design Careers and Jobs In India

Are you someone who likes to see how an application interface is designed and looks like? If you're someone who likes visual designs, the psychology behind a human-computer interaction and wants to delve deeper into the technical know-how of how a mobile or website design works then a career in User Interface/User Experience design (UI/UX) might just be the thing for you! We will try to answer some of the basic questions that you might have regarding UI/UX be it a beginner who's looking for the right course or a professional looking for a career switch to give you a head start in this offbeat and interesting career.

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What is the Difference between UX and UI Design - A Beginner's Guide

User interface (UX) designers are responsible for developing an overall experience for the user as they connect with a digital or physical object, such as a website or a coffee machine. Some focus on service design, such as designing the user environment of using public transit or consulting a doctor.

Their primary concern is to research users, to consider their behavior, and to design a user's experience that allows users to accomplish their desired tasks with minimal effort.

How significant is SEO for private venture a detailed guide

Today, openings are unending for new companies and independent ventures. One is just required to have the correct information about the equivalent to seeing the organization in the highest situation in a couple of years. Difficult work matters however what makes a difference the most is shrewd and powerful techniques. Inferring these techniques at the opportune time and putting resources into the most ideal alternatives are the other normal procedures of business we as a whole think about.

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A Guide to Human-Centered Designs

What is human-centered design?

HCD or Human-Centered Design is extensively used for designing frameworks for problem-solving. It aims to develop interactive systems to make processes and systems more user-friendly for users, by focusing on what the user needs and applying ergonomics or human factors. The idea is to improve user satisfaction and efficiency. The best way to do this is by signing up for UI-UX training in Bangalore so that you learn how to use HCD tools for problem-solving.

Why should you choose to do a UI-UX designing course in Bangalore?

HCD seeks to solve problems through conceptualizing, brainstorming, and developing solutions. This approach is used across many industries to identify design-based solutions that are not distracted by human biases. It is advantageous because it can consider accessibility, ability, and dignity when designing solutions. It focuses on human experiences and allows designers to produce ethical and responsive designs.

We use a product in many different ways and not all of its functionalities are utilized. So, HCD focuses on these unused functionalities that can benefit users and frame designs centering on it. While user-centered designs refer to processes that look at a human role when using products, focusing on interactive technologies developed keeping the user’s physical traits in mind; HCD focuses on problem-solving. The results are empathy-informed solutions.

How does Human-Centered Design work?

> To practice human-centered design, you have to first observe your end-users. This means studying his behavioral patterns and identifying situations where he faces problems. These are areas where you have the opportunity to design solutions. This step involves asking questions rather than making assumptions. You need a learner’s mindset to be able to come up with the best solutions for those affected by a problem.

> When you learn about the issues faced by end-users, you can start defining the problem to identify the action that can be taken to resolve it. How you define a problem is a key to solving it, and it should be put across in a manner so that you can use creativity to address it.

> When you have identified the user's perspective about the problem he faces through an empathy phase and defined the problem during the defining stage, you can start brainstorming for ideas. This requires all team members to put down their suggested solutions in writing for everyone to have a look at them. The idea behind this exercise is to get multiple probable solutions and not for judging whether these proposed solutions are good or bad. So, designers suggest various potential solutions and the team can keep checking these to be sure they are offering a comprehensive solution to the problem that addresses all the challenges.

> Your next job is to create a simple prototype as soon as you can. So, designers, like those getting certifications from a reputed UI-UX institute in Bangalore, get ready to test their ideas by building low-cost experiments. The idea is to build something that can be tested by users facing problems using specific products, to see if the solution will work. This exercise helps to make the solution more tangible. These prototypes are not the final solutions and you can make many prototypes to see which is the best suited for the problem at hand.

> Passing the prototype to the user is a decisive step and getting feedback is crucial to make the solutions workable. When you conduct frequent tests with users in the real world, you can identify concepts that are working and those that need more work. When tested, you will be able to pinpoint loopholes in the design and make subsequent improvements. End-users will be asked to test these prototypes repeatedly to arrive at solutions that can solve all the challenges related to the product. The reason behind using prototypes is to learn more about who you are designing a product for; what your users like or do not like about it. It offers you a unique chance to find out more about what the best solutions can be for the user.

> With user feedback, you can keep tweaking the designs. You must continue iterating and incorporating user feedback to find the best solutions. With every such iteration, you learn something new. So, this is a time-consuming process. Finally, once you have validated the effectiveness of the solution, you can present it to everyone. With every update thereafter also, you will have to continue observing the users and designing for them, using their valuable feedback and inputs to design solutions for the future.

The best UI-UX training in Bangalore will teach you how to go about designing solutions for solving problems for end-users. The trick to coming up with effective solutions is to understand problems that your users face and put yourself in the shoes of those who will be impacted by your design and benefit from your solutions.

Simple examples of HCD:

> Instant feedbacks: Those who have graduated from the best UI-UX training institute in Bangalore will prioritize these options as they improve the usability of a site. Microsoft, for instance, has added all products to the main page for visitors’ convenience. So, they can click to see any Microsoft product from this page itself.

> Pull/push the door. Typically, the designs for such doors are with handles because our brain makes us perform the push or pull action when they see a handle. But an HCD design will ensure that the handle will only feature on the “pull” side so that people will automatically push a door when there is no handle on it.

> In this way, Human-Centered Design will lead to new products that can resonate with their end-users. This, in turn, will contribute to better customer engagement and boost growth. Big brands like Google or eBay have been spending a fortune on designing with a human-centered approach so that users can enjoy a more sophisticated and pleasant user-experience. To study human-centered designing, make sure you choose a UI-UX designing course with placement; it is always advisable to check for reviews about the course beforehand and find out what kind of jobs students are getting after completing the course

Great content advances SEO

Making great content is the main when you need to produce online traffic or need to pull in a bunch of crowds for your business.

Content is for the most part portrayed as content, realistic, picture, video, structure, or some other intelligent component on the site, website page, or post.

Top 10 Upcoming Digital Marketing Trends in 2021

Digital marketing is slated to become the next revolution in the business world. With the deadly coronavirus outbreak bringing the world down to its knees and throwing human lives out of gear, businesses have been forced to either discontinue their operations or significantly change the way they operated earlier. The latter has been the outcome of new digital marketing endeavors. No surprises then why Digital marketing courses in Bangalore are on the rise as students start to look for online marketing training in Bangalore to get jobs.

Digital marketing had always been there but its newfound importance is something that cannot be overlooked. As the demand for digital marketers grows, students are searching for a reputed digital marketing institute in Bangalore to get their certifications as businesses continue to embrace these new trends like never before. As many physical stores continue to stay out of bounds for people, these trends will ensure that relationships between buyers and businesses do not suffer.

> Digital touchpoints

Businesses have realized that buyers now and in the future would depend more on e-commerce sites and digital channels for shopping, exploring new products or brands, and connecting with businesses. This non-linear buyer journey, which became the order of the day during the lockdown months, is not going to go away soon. So, every business must rethink its digital touchpoints to ensure that their buyers can reach them at any time.

They must also redesign their sites and apps to appeal to first-time buyers. This is why getting certification at the best digital marketing training institute in Bangalore can help. It will prepare these professionals for delivering brand experiences across multiple devices, tracking and assessing touchpoints by analyzing an individual’s buying journey, and identifying opportunities for influencing his buying decisions.

> Voice searches

Are you aware that nearly 20% of all searches on Google are voice searches? This statistic goes to show how valuable this marketing tool has become and that its role is likely to become even more crucial in the days to come. So, businesses are now seeking to optimize voice searches as part of their SEO checklists, something that SEO training in Bangalore can prepare you for.

> Mobile optimization

Like voice search optimization, mobile optimization is now emerging as a key ranking factor for all search engines, including Google. According to HubSpot, almost 25% of companies are investing in this. Mobile optimization entails redesigning web pages to make them more mobile-friendly, increasing page-loading speed by eliminating elements that cause lag, or doing away with pop-ups and ads that block the viewer’s vision. Finding the best digital marketing training in Bangalore can teach you these techniques to make your site mobile-friendly.

> Interactive content generation

The focus today is on garnering customer engagement at all costs and for this, you need to get information about them. This is only going to be possible when you make your social media presence and website more interactive. Try to include elements like quizzes and games, polls, and surveys, online contests, and interactive videos to increase your visibility and keep the customers entertained and engaged with your site. Social media marketing training in Bangalore will equip you with resources to boost customer engagement.

> Efficient marketing automation

Marketing activities must be made more productive and efficient so that it can get you leads faster. You need to offer visitors quality experiences that will convert them into paying customers. So, businesses are investing in email marketing solutions for reaching out to target customers. This will not only ensure that your existing customers stay loyal to your brand, but also bring new customers to your site.

> Insert shoppable posts

These on social media sites like Facebook or Instagram will ensure quicker purchase decisions by buyers. They can view the product on such platforms and use a single click to reach the online store to purchase it. This new marketing trend is allowing small retailers to sell their products through Instagram posts. The entire process is superfast where the buyer does not even have to exit the social networking site to make a purchase.

> Use of Machine Learning

While most businesses have not yet started using machine learning technologies internally, they are using this externally. The “smart” tag to most Google services these days allows small businesses to seamlessly navigate the difficulties of ad targeting for boosting their ROI. Businesses must learn and embrace Machine Learning for their benefit; for example, Google’s Smart Bidding helps to manage to bid across huge product inventories.

> Use of Chatbots

The AI-powered chatbots are here to stay because they can guarantee far better response management than any other customer support tool. Whether it is direct messaging or SEO, the contribution of AI technologies cannot be overlooked. Chatbots can give customized and instant responses to buyer queries; the use of Natural Language Processing empowers them to understand the buyer’s real search motive. They can even consider past conversations with a client when replying to his new queries.

> Ephemeral content

This refers to visual content like a live-streaming video or a product demo that can be accessed only for while. This content is quite the rage on social media platforms, and given the numbers of people that use these social networking websites every day, you can reach out to millions of customers. The biggest advantage of such content is that they demand an immediate response from viewers, which in turn, promotes brand engagement, brand credibility, and sales.

> Programmatic advertising

Just as automation is controlling human lives on a daily basis, programmatic advertising, which involves the real-time selling and buying of ad inventories, is boosting sales. With this automation, there is no longer a need for manual searches for ad placements, doing paperwork, or negotiating with publishers. Programmatic marketing uses machine learning and AI for sifting through huge volumes of data; they analyze buyer behavior and track ad-viewing metrics to identify the best ad placement for you.